According to Barry Schwartz at Search Engine Land: SEOs and site owners love to talk about various Google ranking factors. While we know...

In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.

The differences between SEM (Search Engine Marketing) and SEO (Search Engine Optimization) explained.

Search Engine Optimization is something companies do in order to make their website more readily shown to people that are using search.